Whop online store: build on Whop or keep your own shop?

A Whop online store is the store page every Whop business gets: products, prices and a Whop checkout, hosted on whop.com. If you already run your own shop, you don’t need to move: with WooCommerce and WhopForWoo, Whop processes payments inside your existing checkout.

So the real question is where the store should live. Here are the three options and when each one makes sense.

Option 1: a store on whop.com

You create a whop, add products (free, one-time or recurring), design the store page (name, headline, description, logo, gallery, category) and share links. Whop hosts everything, including the buyer account and access to apps like courses or chat.

Strong for: digital products, memberships, communities, a first product, sellers whose traffic comes from social media. Whop also lists stores in its marketplace, which can bring discovery.

Weaker for: big catalogues, detailed shipping rules, stock per variation, and anyone with an existing domain that ranks on Google. Whop’s own docs say physical-product support is still being improved, and recommend Zapier for fulfilment.

Option 2: Shopify + Lasso

Whop documents Lasso, a checkout platform connecting a Shopify store to Whop’s payment infrastructure, with Shopify kept for products and fulfilment. Compared in Whop on Shopify vs WooCommerce.

Option 3: WooCommerce + WhopForWoo

Your shop stays on WordPress. WhopForWoo adds Whop as a payment method:

• Whop’s payment form embedded in the checkout (classic checkout and order-pay page); Whop’s hosted page for the Checkout Block.
• Order created first, payment verified server-side, then the order is marked paid.
• Charges in your store currency when Whop supports it (47 currencies), otherwise converted to USD.
• Form language, theme, button colour, background and corner radius to match your theme.

Comparison

Pros and cons of keeping your own store with Whop payments

Pros

• Nothing to migrate: products, URLs, reviews, customers and SEO stay.
• WooCommerce extensions keep working: coupons, upsells, tax, shipping, emails.
• Whop can be added next to Stripe or PayPal instead of replacing them.
• Card data never touches your server; it stays in Whop’s iframe.

Cons

• You run WordPress yourself: hosting, updates, caching (the checkout page must be excluded from page cache).
• No Whop marketplace discovery for WooCommerce products.
• Refunds are issued in the Whop dashboard.
• Recurring subscriptions are not handled by WhopForWoo; see Whop subscriptions on WooCommerce.
• Whop’s prohibited list applies whatever the storefront. Whop decides eligibility.

Moving payments without moving the store

If you choose option 3, the switch is small. Create the Whop business with “payment processing only”, complete KYC, create an API key, install WhopForWoo and paste the webhook URL into Whop. Test with sandbox mode on, then enable Whop on the live checkout. Your product URLs, reviews and customer accounts don’t change, and you can leave your current gateway enabled during the transition so customers can pick either.

Which to pick

• New, digital-first, audience on social: a Whop store page.
• Existing Shopify store: look at Lasso.
• Existing WooCommerce store, or you want full control of your site: WhopForWoo.

Pricing

Solo (1 site): $49/year or $129 one-time payment, updates included. Dropshipper (5 sites): $99/year or $249. Pirate (unlimited): $199/year or $499. 14-day refund.